Lamborghini Urus – Lifestyle Pills

Lamborghini

IT

WE ARE HAPPY ha collaborato alla realizzazione del progetto Lamborghini Urus Pills insieme all’agenzia Born Human e alla casa di produzione Aura Photo Agency, occupandosi della post-produzione di 5 film, dal montaggio agli inserti grafici, dagli interventi in CGI alla consulenza musicale.

Una delle cinque pillole, “Smart Lifestyle” è stata interamente realizzata in CGI dal team di  WE ARE HAPPY, con una tecnica di produzione real-time totalmente innovativa per il panorama del film-making digitale e che abbiamo raccontato in questo case study.

EN

WE ARE HAPPY has been involved in the realisation of the Lamborghini Urus Pills project, together with Born Human agency and Aura Photo production company, handling the post-production process of five films, from editing to graphic inserts, from CGI interventions to music consultancy.

One of the pills, “Smart Lifestyle”, was entirely made in CGI by the team of WE ARE HAPPY, with a 100% innovative real-time production technique in the digital film-making panorama, which we have illustrated in this case study.

Credit list

Agency: Angelo Albertini and Francesca Bucci @Born Human

Executive Producer: Valerio Cordioli @Aura Photo Agency

Direction: Daniele Scarpa

Cinematography: Francesco Carini

Post Production and CGI: WE ARE HAPPY

Brand Marketing Specialist: Tiziano Tamburini
@ Automobili Lamborghini

Product Marketing Manager: Marco Valentini
@ Automobili Lamborghini

Assistant brand manager: Lorenzo Marzi
@ Automobili Lamborghini